What is the PrestaShop quantity discount, and how can apply discounts to increase sales?
What is quantity discount pricing?
Quantity discount pricing is a common strategy used by retailers to increase sales volume. It's a cart rule that involves offering discounts on products or services if the customer purchases a certain quantity of that product or service.
There are many ways in which retailers can go about this. Buyers can get discounts depending on how many items they purchase.
Retailers can also choose to give prices based on the total price, as well as the discount amount.
How to add quantity discounts in PrestaShop?
Visit your PrestaShop Back Office, then access the "My Promotions" menu from the left of the admin panel page.
On the listing of a promotions page, click on the "Create a new promotion" button to create your first volume discount promotion.
On the Product Criteria tab, you choose to set a minimum order value, or a minimum quantity of product, to be able to enjoy the discount.
The value of the reduction is set up on the "Amount computation" tab.
When should a quantity discount be offered?
The quality of the product that will be offered for sale has an impact on what type of discount should be given. A discount of $10 off a $100 purchase would be considered more beneficial than a discount on products that are already cheaper than what they were before.
Let's say you are selling 10 products at $10 each, but they already have a 20% off for a specific price, there is no need to apply the promotion for the customer who buys 1-2 items. But if the customer purchases three other items (total order value = $50) from another category that is not applied to any cart rule, then it is worth offering an offer.
You will know that there are some products where this promotion type should not be applied. Many eCommerce stores cannot offer discount pricing on certain types of products, such as apparel or shoes. This is because these items often come in very small quantities, and it would be difficult for the retailer to find them. Therefore, it is not worth the extra cost to do so and shouldn't use this tactic on the whole website by default.
The discount price should be based on the product quantity or the order value. If they purchase more than required, then the discount should be larger.
This is a good example of a price-range discounting strategy: 15% off for orders over $100, 20% off for orders over $500, 30% off for orders over $1000.
We wrote an article about setting up this type of PrestaShop quantity discount. In the IConvert Promotion module, you should do the same way:
- Create the largest one first (30% off). Choose "Do not allow" for both "Allow others" and "Allow others of family" options.
- Create the next one (20% off). Do the same thing for both the above options.
- Create the smallest one in the last step (15% off) and agree with both the above options.
Try to create your own PrestaShop quantity discounts.
What do merchants need them for?
This will increase your average cart value & customer satisfaction in seconds.
Is there any limit on how much of a quantity discount a customer can get?
With IConvert Promotion, you can easily set up the maximum value of the discount. On the Amount Computation, set a value for the Voucher max amount option.
It helps you increase your sales and not lose profits.
PrestaShop bulk purchase discount module alternative.
IConvert Promotion replaces other modules on the PrestaShop Addons marketplace because it not only generates the volume discount but also many types of discounts and promotions for your PrestaShop site.
The main advantages features of this module over any quantity discount rules module are:
- Assign price reductions by category, regular customers, visitors or guests, manufacturers or suppliers. If you want to apply only in a special category, then create a separate campaign per category for catalog price rules campaigns.
- This addon applies the maximum value of offers.
- Choose a highly conversion-ready template, customize it from the module configuration page and show an eye-catch promotion below the product price on the product page.
Thanks to this, the appearance of the module can be specifically adjusted or personalized for your PrestaShop quantity discount promotions.