The Average Order Value (AOV) is the average money amount that a customer spends an order on your Prestashop website with you.
The average order value, with the conversion rate (CR) & revenue per visit (RPP), is the most important value a Prestashop-based online store needs to increase to be profitable. Want to calculate the gross revenue? It's here: Traffic x Conversion Rate x Average Order Value.
Although growing AOV doesn't factor into your profit margins or gross profit, merchants should first try to improve it, which is the process through which each consumer makes more money. It's a very important KPI (Key performance Indicator) for any business, including Prestashop E-Commerce Stores, that informs you on your pricing strategies.
Increase this value to a point where it's the maximum it can be for your business based on your own data and industry benchmarks, then let it work on its own while you continue to focus on other important areas of boosting sales and revenue like acquiring new customers and increasing the customer lifetime value of your store.
What you have: You launch an eCommerce business to consistently market and sell your products.
What you do: You try many ways to get more traffic. For example: spending thousands of dollars on Google Ads or Facebook Ads, focus much of your energy on writing articles, and optimizing your website.
In fact: more traffic does not equal more success.
Increasing AOV does not cost money, but increasing traffic does. Encourage your customers to buy more expensive products and more products!
You know What does Average Order Value mean. Next questions: How to calculate AOV and especially How to increase the average order value?
This Prestashop tutorial will show you 6 tips to increase your AOV easily.