Best Prestashop Pricing Strategies for E-commerce Growth

Are you looking for the most effective strategies to maximize your profits & optimize PrestaShop pricing like Shopify?

If so, you have come to the right place.

Today, I will share with you the key principles of pricing and the best strategies you can use on your online store.

PrestaShop Pricing


PrestaShop is open-source software that allows businesses to create an online store quickly and easily.

It is a powerful and flexible platform that provides a wide range of built-in features to help you manage the PrestaShop website from the admin dashboard.

There are many ways you can choose with open-source platform.

You can use its impressive built-in features or other PrestaShop modules to customize your online store and come out on top with the PrestaShop platform.

Depending on your customer’s buying behaviour, you can use different strategies to maximize profits.

For example, you may want to charge more for high-value products or special offers for frequent buyers.

You can also choose to set different prices for different PrestaShop customers or sell similar items at differing prices.

Before setting up strategies on your PrestaShop store

Grasping their requirements and what they are willing to shell out, you can guarantee that you are delivering top value to your patrons. Subsequently, select the proper pricing system for your store and the correct prices for goods or services.

This can be done by analyzing the market and your competitors.

It can be difficult to set prices on products, but you can set a good price if you consider both the cost of production and customer service.

PrestaShop Cart Rules

Benefits of setting the right strategies

Setting the right strategies can have several benefits for your business. It can help you maximize your profits and increase your customer base.

Increased Profits.

When you determine a suitable cost, you can get the most out of your earnings by demanding a reasonable amount for your wares and services.

Increased Customer Loyalty.

By giving customers value and guaranteeing them a specific price, you can create a sense of dedication in them.

Improved Brand Perception.

Enhance the image of your company by demonstrating to customers that you are providing top-notch products and services at reasonable costs.

Competitive Advantage.

Provide you with an edge over your competitors by making you stand out.

Analyzing your customer’s buying behaviour

Understanding your customer’s buying behaviour is essential for setting the right strategy.

You need to understand who your customers are, what their needs are, and what they are willing to pay.

You can analyze your customer’s buying behaviour by gathering data from customer surveys, feedback forms, and online reviews.

This will help you understand the customer’s needs and preferences and set the right prices for your products and services.

You can also analyze your customer’s buying behaviour by tracking their behaviours on your e-commerce site. This will help you understand how they are interacting with your store and what they are looking for.

Optimizing your PrestaShop pricing

Optimizing the product price is essential for maximizing your profits and optimizing your store. You can use a number of best practices to optimize.

Here are some best practices for online business stores, suggested by our PrestaShop experts:

Automating Pricing.

Your prices are always up-to-date and competitive according to the rules you have set automatically, ensuring increased sales while ensuring expected profits.

Upselling and Cross-Selling.

By offering customers additional products and services in the right way, then you can increase the average order value.

Analyzing Competitors.

It will help you understand the market and set the right prices for your products and services.


Personalization can provide customers with personalized offers and discounts.

One of the basic functions of the PrestaShop eCommerce platform.

The PrestaShop Cart Rules feature is a basic way to set up tactics for your e-commerce store.

It's unlike Shopify, where you have to pay for everything. Actually, it looks like WooCommerce, because PrestaShop offers this feature for free from the PrestaShop admin.

With this feature, PrestaShop allows you to create cart rules that will automatically adjust your prices based on customer behavior and other factors.

You can also create rules that will automatically adjust your prices based on the quantity purchased or the total order value.

Using the cart rules feature is a good way to optimize your pricing plan.

You can use it to create rules that will automatically adjust your prices based on customer behaviour, market conditions, and other factors.

Unlock PrestaShop features with iConvert Promotions module.

But the Iconvert promotion module is a game-changer for your PrestaShop store! It has a lot of advanced features that make your tactics.

For example, it allows you to configure advanced cart rules that will automatically adjust prices based on customer loyalty, purchase history or order volume.

Many of the features of this module are inspired by the powerful functions of other platforms, such as Shopify or Magento.

This PrestaShop addon is our latest module which not only automatically applies coupons to the shopping cart, but also has an abandoned cart recovery feature.

This function helps a store owner automatically send an abandoned cart email from your online store to the customer after a predetermined time.

PrestaShop Abandoned Cart

You don't need to hire a developer or have experience with coding to use this third-party add-on.

This addon not only saves you time and money but also offers you a free trial on our online PrestaShop demo website. You’ll also receive free updates and support from our dedicated team.


Obviously, all we need are these strategies to run a successful online store.

Understanding customers buying behaviour, and using the right strategies, is essential for an online store.

PrestaShop is a great open-source solution & completely free to download you're looking for. But if you want to customize cart rules and maximize profits, you must use PrestaShop with iConvert Promotions from our PrestaShop marketplace.

It will help you level up your PrestaShop pricing strategies & automatically apply them at the checkout process.

Get this Advanced Cart Rules module

New module.

Xleft module

Xleft shows customers how much more they need to spend to get free shipping in real time.

Latest modules update!

ChargeMe v5.4.1 ⊙
Clear the cart & redirect to the checkout page.

Age Restriction - 18+ v2.3.6⊙
Fix page assignment issues.

Newsletter Popup v3.2.5 ⊙
Enhance the level of security.

JumptoCheckout v.2.1.1 ⊙
Fix the deleting product issue.

PrestaSOO team
Everything you need to make a living doing work you love.


It is a wise investment

PrestaShop modules we created first to solve the problem of our own business - an e-Commerce site. That means they are very useful for serious business. If you value your web property, these modules are a wise investment.
Sarah Reeves, App Developer @ PrestaSOO
Made with in Paris & Hanoi
PrestaSOO © 2024. All rights reserved. // Privacy Policy Terms of Service