MailChimp PrestaShop integration to send newsletters
What is Mailchimp?
It is a software platform that allows businesses to send email marketing campaigns. It was founded in 2001 and has since grown into the largest email service provider in North America, with over 2 million customers and a valuation of $1.5 billion.
It allows you to send out personalized emails and create newsletters for your customers. You can also set up automated campaigns so that the emails are sent at pre-determined times, like when someone signs up or subscribes to the mailing list.
What is the best way to integrate MailChimp with PrestaShop?
The best way to integrate Mailchimp with PrestaShop is by using the API. It has an API that allows you to push emails from your site, but it can also be used for other things as well.
What is an API?
An API is essentially a set of functions that allows multiple software programs to communicate with each other. This type of communication happens when you send a request and the other software program sends back an answer.
What is the Mailchimp API key?
It is a web service that allows you to access and integrate the functionality of Mailchimp with your eCommerce solution. You can use it to create automated campaigns, send out emails, and segment customers based on their location.
It allows you to easily sync the subscribers from PrestaShop, Magento, and Shopify. It is free to use, but you will need a Mailchimp account to sign up.
Setting Up Your Account on the MailChimp website
Set up a MailChimp account for free at mailchimp.com.
Click on "Sign Up" to get started. You will need a valid email address and a password. You can choose whether you want to use your own domain or have them handle it for you.
How can I get the API?
Once you are signed up, visit Integration → API keys → Create a key to generate the one.
How can you integrate MailChimp with PrestaShop?
To integrate with PrestaShop, you will need these 2 modules:
This free module helps you track customers from the time they sign up to the time they make a purchase.
How to install: Go to the Admin Panel Dashboard → Modules Catalogs where it shows PrestaShop addons. Search & select the MailChimp module (official partner) and click on "Install". If you don't see it, make sure that you have updated PrestaShop.
The interesting thing is that this plugin will not affect the contact form or signup form but the email newsletter subscription box. The PrestaShop store owner can manage the list of subscribers of the connected store on the Mailchimp list.
Newsletter Popup Coupon API module: Automatic synchronization.
This MailChimp integration PrestaShop module shows a highly conversion-ready newsletter popup and syncs the subscribers from your PrestaShop site to your audience.
Not only that, it also automatically generates promo codes in a right time for subscribers and helps you increase sales by turning your visitors & potential clients into new customers.
Newsletter Popup Coupon API module works with all version of PrestaShop 1.6, PS 1.7 & PrestaShop 8.
How to install: Download this MailChimp PrestaShop Integration addon (register required) and install it package from Admin Panel → Module Manager → Upload a module.
How to use my API key for synchronization and sending newsletters?
Access the configuration page by visiting the Newsletter Popup: MailChimp, HubSpot, SendinBlue menu from the left area of the Back Office.
Click on the Integration tab → MailChimp → Active and insert your API key into the field.
This PrestaShop addon will pull lists from MailChimp and you choose the audience (client groups) you want to sync with instead of remembering the list id.
Cannot Integrate MailChimp With PrestaShop?
In order to increase simplicity, it will use the API key to pull lists in real-time. If you can not see any audience after submitting the key, that means the key is invalid. Please make sure it's correct and remove any whitespace from this string.
How to add subscribers to the MailChimp audience?
Every time a visitor subscribes to the email address, the module will save this registered email address to the email subscription list on your site as well as push this subscriber to the connected audience.
Newsletter Popup Coupon API module helps to increase customer engagement for store owners & reduce the cart abandon rate by integrating with many other services.
It's not only a MailChimp automation integrator module but also a full-featured automation addon with features such as:
- Generates a coupon when potential customers sign up on pop-up forms to turn visitors into customers.
- Integrates with HubSpot, SendinBlue, Platform.ly for sending promotional offers, recovering abandoned carts and improving customer loyalty. You can use all of them or only select a free plan from a platform as a MailChimp alternative solution for your eCommerce store.
- Integrates with Emailable, ClearOut to verify email addresses to improve the marketing budget.
- Displays the option to consent to GDPR in accordance with applicable laws and regulations regarding personal data protection policy.
Can I send a newsletter via MailChimp without Prestashop integration?
You can, of course. But it will be a bit harder to track your subscribers on your PrestaShop store.
How to disconnect MailChimp?
To disconnect MailChimp for using other PrestaShop Newsletter modules, visit the Integration tab → MailChimp. Uncheck the Active option to disconnect it from your PrestaShop store.
There are many PrestaShop newsletter modules for sending marketing newsletters, but there may be additional costs associated with setting up such a system, and you will have to deal with many bugs. We recommend you use the Newsletter Popup Coupon API module that is fully integrated with PrestaShop and MailChimp. It will be a lot easier to set up, maintain and integrate with other systems as well.
If you want to increase customer satisfaction, focus on the result, and understand the ROI of your marketing efforts (you can best optimize your marketing strategy), this is a better choice.
Which email marketing service is the best?
This is very subjective, and each service has its own strengths and weaknesses. The best email marketing service is the one that provides you with accurate, detailed and precise data.
Mailchimp offers you this level of precision and detail, so it can be used as a strategic marketing tool for your business for higher conversion customers. Many small business owners choose it as their customer relationship management because it is easy to use and integrates with PrestaShop.
So, what are you waiting for? Get started today and start building a MailChimp PrestaShop integration to sync any subscriber, increase conversion with customers & make them buy products!