Increase sales on Prestashop website in bad weather
Europe Deep Freeze! From a business perspective, weather can have a significant impact on the bottom line. And as with most patterns of this type, bad times are usually balanced out with good times. This is the worst period for the retailer. But perhaps you do not know that this is a great opportunity to increase sales on your Prestashop website.
People weren't able to get to stores
It’s a miserable evening in London. Snow is being delivered in small gusts of wind, slashing into the eyes and inverting umbrellas. If there were an ideal night to throw a bib around your shoulders, curl up on the couch with a cuppa tea, pop open your computer and do your shopping online, this would be the one.
Most retailers define weather as bad when the season is delayed or unusually mild. Retailers are very often working months if not years in advance in their stock ordering. From a business perspective, weather can have a significant impact on the bottom line. And as with most patterns of this type, bad times are usually balanced out with good times.
From my experience, of all the 'bad' weather conditions, windy is the worst for sales and hot is the best of the 'bad' weather conditions. For some strange reason, windy makes people more agitated than any other bad weather condition which is not conducive to making sales.
“I think a big part of the problem is that the retail stores don’t know what should they do when the storm is coming,” says France, the Manager of a startup in Nuwa.
Your opportunities in bad weather
People weren't able to get to store - but internet connection is well and your Prestashop website is working. The easiest way to increase your sales is to bring products to buyers that they do not need to go to the store.
Just make an offer on your Prestashop site, that when a customer buy 2 products, he will be free of charge shipping and the order will be delivered within 24 hours.
Is there anything better than that? You not only sold two items instead of one, but your customers can be comfortable when not out in the street and still get their favorite item!
Offering free Shipping on your Prestashop site is more attractive than a dollar discount. We've learned that shipping costs increase conversion rates and impact the number of items and the total dollar amount that’s added to shopping carts. From this we can conclude that free shipping helps customers get over the shipping cost hurdle and also entices them to buy more products.
You might want to use Prestashop Free Shipping Rules module to offer free shipping to keep customers spending more money on your products until they get a free shipping, increase conversion & cart value.
Once the order reaches the minimum price amount and / or weight according to your Free Shipping Rules, your customer will be able to select the proper carriers offering free shipping.
The founder of the Owaci, a fast-growing ecommerce company, main developer of PrestaSOO team. Subscribe to receive his articles to show you how to manage, develop your Prestashop website.