Promo codes are a good way to encourage new customers to buy from you, which can lead to repeat business. It also has the advantage of being very easy to implement.
Most eCommerce websites nowadays use this tactic to get more new customers into their websites.
Why do we need to offer a PrestaShop discount code for a new customer?
Every single new customer that enjoys a discount is an opportunity to grow your business. They need a reason for their decision, and they should see the benefit of buying from you.
If they use your special promotions as a way to be the first place tested, they will spread the word about their great experience and some of them might use you as their store.
It works like this: A customer visits your website and gets excited by the product that they are looking at. But they're thinking about buying it. They then get asked a few questions that would help them make up their mind on whether they want to buy it or not. Questions like "Would you like to purchase this product now?".
If the customer can't find a reason, so they leave your website without buying anything.
But if you show amazing deals, everything will be easier. This is very good for customers who are just trying out your product, and you want to help them by getting them an offer they can't refuse.