Subscription Business is not new and quite common, especially for the services. Since consumer buying habits are trending toward more simple and hassle-free shopping experiences, more and more companies are jumping into the subscription space and seeing incredible growth. It's not difficult to use it on your Prestashop website.
Selling a one-off digital product, service or course may offer you instant gratification. You get an email saying you've made a sale and the money turns up in your bank account. However, you then need to work hard to get a new customer to make a purchase.
One of our clients, Rajković, sell animal food and feeds in Prague, Czech. His products are very good and his clients are very lovely.
But he told me "Frank, i'm losing. I'm spending too much money on advertising."
This costs time and money. So why not try maximising your revenue – and easing your cash flow – by persuading customers to sign up to a membership/subscription? That way your initial marketing investment pays off month after month after month.