Guida Prestashop per mostrarti come costruire Negozi


I migliori sviluppatori e altri esperti offrono il miglior consiglio, guida Prestashop, per aiutarti a installare Prestashop, personalizzare il tema Prestashop e migliorare SEO Prestashop

Guida Prestashop

Average Order Value: 10 Highly-Effective Tips

Average Order Value: 6 Highly-Effective Tips

The Average Order Value (AOV) is the average money amount that a customer spends an order on your Prestashop website with you.

With the conversion rate (CR) & revenue per visit (RPP), the average order value is the most important value that an online store based on Prestashop must increase to be profitable.

Because increasing AOV is the easiest way to increase profits, merchants need to try to improve it first, which is the process of making more money out of each customer.

What you have: You launch an eCommerce business to consistently market and sell your products. You try many ways to get more traffic: spending thousands of dollars on Google Ads or Facebook Ads, focus much of your energy on writing articles, and optimizing your website.

In fact: more traffic does not equal more success.

Increasing AOV does not cost money, but increasing traffic does. Encourage your customers to buy more expensive products and more products!

You know What Average Order Value means, and the next question is How to calculate AOV and especially How to increase the average order value?

Prestashop title - meta description length

Prestashop title & meta description length - live update

SEO is always changing! It does hard work for you. You need to wake up every day with a question: "What's next"?

What you want: Focus on growing your business, more sales or complete your client's project faster.

What you don't want: Spend a lot of time on Google and everywhere to update the latest news about title & meta description length for improving Prestashop SEO.

So, we write this topic and update the length of Prestashop title & meta description every time we have something news from Google update. You only need to see the number we post here.

Prestashop products, subscriptions vs subscription products

Prestashop products, subscription products vs subscriptions

SOO Paypal Subscription & Recurring Payment is the only Prestashop module that allows you to sell products as recurring products on the Prestashop website using Paypal. It provides two different but related items: Subscription products and subscriptions.

Everyone is aware of a subscription relationship is far additional valuable to you than a once purchase. On the business facet, subscription commerce offers a stable money model in recurring monthly revenue that may be designed around nearly every niche – from foods, beauty, membership to pets.

If there’s an existing associate community around a product or class online, likelihood is you'll be able to build a subscription box around it. Offering Subscriptions on your PrestaShop website is a good idea!

Here we will provide an explanation of the differences between a Prestashop product (regular product), a subscription product and a subscription. And then, you could find some examples to illustrate those differences.

Logo Prestashop: Complete tutorial

Prestashop logo: Complete guide

How well do you know the Prestashop logo on your website? How to customize it, replace the default logo by another? I've compiled in this article everything about the logo of a site made with Prestashop.

How to change Prestashop Logo

This is not only the first question but also the most really interesting questions people ask when developing your eCommerce website.
To change the logo of your shop, go to BackOffice to access the Admin panel, and then visit Preferences -> Theme menu (on both Prestashop 1.6 & Prestashop 1.7).

On this page, there are 4 types of customizable logos:

 How to get Instagram Client ID & Client Secret

How to get Instagram Client ID & Client Secret Key

Instagram Client ID and Client Secret Key are use to intergrate a social login module on ecommerce site, that allows visitors to access websites using an Instagram account.

Many customers report being tired by having to create new accounts to buy something, and a social login module is a good solution to boost conversion rates that provided on your online shop will give rich opportunities for merchants.

We also have a plan to release a Prestashop Social Login module (Fb, Twitter, Insta...). What will the module called? Just tell me a name!

Why you should use Prestashop for your ecommerce site

Why you should use Prestashop for your ecommerce site

This ecommerce platform is the solution for businesses that are looking for a programming platform that guarantees quality functionalities that you can use to make your e-commerce site attractive and easy to maneuver. It is open-source, meaning that you don’t have to pay a dime!

Here are the reasons that you need to use Prestashop for your online shop!

How to install Prestashop Theme - Prestashop Tutorial

How to install Prestashop Theme

Before you start your business on your e-commerce Prestashop site, though, you'll have to install and set up your theme.

The goal of this guide is to show you everything that needs to install Prestashop Theme with Sample Data.

These days, owning a professional-looking website is of crucial importance for any type of business. And you need a really good theme because it's your greatest ambassador on this endless digital market.

If it doesn't look professional and presentable, people will avoid interacting with it.

How to install Prestashop 1.7 - Prestashop Tutorial

How to install Prestashop 1.7 on localhost, hosting, server

What do you think about Prestashop? It is one of the most popular content management systems for e-commerce websites. It is used by small businesses and large enterprise companies alike and can be enhanced by thousands of Prestashop addons. More than 270,000 e-commerce sites worldwide run on this open-source platform and are available in 65 different languages.

It is fairly easy to use, provides a powerfully responsive store interface for shoppers. It also offers a comprehensive set of features. It's free & open source.

Today we will discover how to install Prestashop 1.7 on your hosting/server/local. I always love to deploy the shops on a Ubuntu Server - it's lightweight and easy-to-use. This is one of the most useful tutorials for developing your e-commerce site.

How to add a custom link to Prestashop Menu

How to add a custom link to Prestashop Menu

Want to add a custom link to the menu? This guide shows how to add your link to the menu in your site easily.

Menus in your site may contain links to pages, categories, custom links or other content types. So, in case you want a menu tab to link directly to another website/webpage, then follow these instructions.

How to generate Prestashop Invoice by Customer name

How to generate Invoice by Customer name

Want to generate the invoice by customer name instead of the boring numbers? It's so easy - on this guide, i will show you how to do it:

Are you ready? Follow me.

Meta Description Prestashop - updated

The best length of meta description in Prestashop

How long should meta description in Prestashop be? I said you can write meta descriptions for 300 characters, but it's not correct anymore. Everything has changed!

As of mid-May 2018, Google has reverted back to shorter display snippets, and these changes are widespread. Most meta descriptions are being cut off in the previous range of about 155–160 characters.

What should be the length of title on Prestashop for SEO

What should be the length of title on Prestashop for SEO

How to write a strong SEO Title Tag that Google will love on your site? In my previous tutorial on Prestashop SEO Made Simple: A Step-by-Step guide, i said that the title should be succinct between 5 and 10 words, roughly 60 characters. Yesterday when i worked on a P1.7 website, i can see this platform offers you to write a title tag with max 70 characters.

What is the correct number? Because title tags are one of the essential elements, and even a slight change in the meta title of your page can bring a significant shift in your organic rankings, so, we need to find the correct number.

How to show subcategories images in Prestashop's top menu

How to show subcategories images on Prestashop top menu

Few months ago i wrote a tutorial to share about the way to show categories images on menu.

Then @Psdesigner and @Damien Belgacig asked me about the way to put subcategories images instead of main category's image. Sorry 2 guys, Disqus didn't tell me about your comments.

Well, as my previous article, if you edit ps_mainmenu template file (ps_mainmenu.tpl) and put the source code as my suggest, all categories images will be showed on Prestashop Menu. In case you only want to allow subcategories images, we need to make some changes.

Avviare il Vostro Business di Sottoscrizione con Prestashop

Avviare il Vostro Business di Sottoscrizione con Prestashop

Il Business di Sottoscrizione non è una cosa nuova, anzi, è piuttosto comune, in particolare per i servizi. Dato che le abitudini di acquisto dei consumatori si stanno orientando sempre di più verso esperienze di shopping più semplici e prive di complicazioni, sempre più società si stanno avventurando nel business di sottoscrizione e stanno riscontrando una crescita incredibile. Non è difficile da usare sul vostro sito Prestashop.

Vendere un prodotto digitale unico, che sia un servizio o un corso potrebbe darvi una gratificazione immediata. Riceverete un’email che vi comunicherà che avete concluso una vendita e i soldi arriveranno sul vostro conto in banca. Comunque, a quel punto, dovrete lavorare duramente per avere nuovi clienti che acquistino da voi.

Uno dei nostri clienti, Rajković, vende cibo per animali e mangimi a Praga, in Repubblica Ceca. I suoi prodotti sono di buona qualità e i suoi clienti sono molto gentili.

Lui, però, mi ha detto "Frank, sono in perdita. Spendo troppi soldi in pubblicità."

Ciò costa tempo e denaro. Perché, quindi, non provare a massimizzare i vostri introiti, e migliorare il vostro flusso di cassa, convincendo i clienti a iscriversi a una sottoscrizione/adesione? In questo modo sarete rimborsati del vostro investimento iniziale di marketing mese, dopo mese, dopo mese.

Mostrare le bandiere nel selezionatore della lingua- Prestashop 1.6, 1.7

Mostrare le bandiere nel selezionatore della lingua

Alcune volte vorrete mostrare le bandiere nel selezionatore della lingua sul vostro tema Prestashop. I nostri clienti mi hanno chiesto anche come far vedere le bandiere e a volte vogliono mostrare le bandiere dal menù a discesa o dal menù in linea.

Tutto ciò di cui avrete bisogno è aprire questo file: /yourwebsite/themes/classic/modules/ps_languageselector/ps_languageselector.tpl usando il vostro editor di codici preferito (il mio è: text editor :D) e modificatelo come preferite.

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È un investimento saggio

I moduli Prestashop che abbiamo creato per primi per risolvere il problema del nostro business - un sito di e-commerce. Ciò significa che sono molto utili per un'azienda seria. Se apprezzi la tua proprietà web, questi moduli sono un investimento saggio.
Sarah Reeves, Sviluppatore di app @ PrestaSOO
Realizzato con a Parigi e Hanoi
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