How Trusty can improve PrestaShop SEO & your sales
PrestaShop is one of the most popular ecommerce platforms in the world, with over 300,000 online stores using it.
However, having a PrestaShop store is not enough to succeed in the competitive online market. You also need to optimize your store for search engines and persuade your visitors to buy your products.
That's where Trusty comes in.
Trusty is a powerful module for PrestaShop that helps you increase your sales and conversions by displaying sales proof notifications on your store. In this article, we will show you how Trusty can improve your PrestaShop SEO and boost your sales.
What is sales proof?
Sales proof is the phenomenon where people tend to buy products that are popular and in high demand, especially when they are uncertain or unfamiliar with a situation.
For example, if you see a lot of people buying a product, you might assume that the product is good and want to buy it yourself. Sales proof is a form of social proof, which is the influence of other people's actions and opinions on our own behavior.
However, sales proof is more specific and focuses on the sales and purchases of products, rather than general feedback or reviews. You may have seen these types of sales proof on websites like Traveloka or Agoda.
How Trusty displays sales proof notifications on your PrestaShop store:
Trusty is a module that allows you to easily show your visitors:
- Purchase Notifications:These are notifications that show the recent purchases of your products, creating sales proof and FOMO (fear of missing out). For example, "Someone in New York just bought this product 5 minutes ago".
- Add To Cart Notifications:These are notifications that show someone has added a product to the cart, creating social proof and FOMO. For example, “Someone in Paris has a Royal Tshirt in the cart”.
- Visitor Counter Notifications:These are notifications that show how many people are viewing a product or a page, creating social proof and popularity. For example, “25 people are viewing this product right now”.
Trusty is easy to install and use on your PrestaShop store. You can customize the appearance and content of your notifications to match your store design and language.
You can also choose where and when to display them on your store pages.
How Trusty improves your PrestaShop SEO
SEO (search engine optimization) is the process of improving your website's visibility and relevance for search engines like Google and Bing.
SEO helps you rank higher on search results pages, which means more traffic and potential customers to your store.
Trusty can help you improve your PrestaShop SEO in several ways:
- Trusty increases your click-through rate (CTR):
CTR is the percentage of people who click on your website link from the search results page. A higher CTR means more traffic and signals to search engines that your website is relevant and useful for the users.
Trusty increases your CTR by showing sales proof notifications on your product pages, making them more appealing and enticing for the users.
- Trusty reduces your bounce rate:
Bounce rate is the percentage of people who leave your website after viewing only one page. A high bounce rate means that your website is not engaging or satisfying the users' needs.
Trusty reduces your bounce rate by showing sales proof notifications on your product pages, making them more credible and convincing for the users.
- Trusty increases your dwell time:
Dwell time is the amount of time that users spend on your website before returning to the search results page. A longer dwell time means that your website is providing valuable and relevant information for the users.
Trusty increases your dwell time by showing sales proof notifications on your product pages, making them more interesting and interactive for the users.
How Trusty boosts your sales?
Trusty not only improves your PrestaShop SEO, but also boosts your sales by influencing your visitors' buying behavior. Trusty leverages the principles of sales proof and FOMO to:
Build trust and credibility.
Trusty shows your visitors that your products are popular and reliable, based on the real purchases of other customers.
This helps you overcome the skepticism and hesitation that online shoppers often have, and makes them more confident to buy from you.
Create urgency and scarcity.
Trusty shows your visitors that your products are in high demand and low supply, which means they might miss out on a great deal if they don't act fast.
This helps you motivate your visitors to make a purchase decision sooner, rather than later or never.
Increase convenience and satisfaction.
Trusty shows your visitors how many people are viewing a product or a page, which means they can see the interest and relevance of the product. This helps you encourage your visitors to stay longer on your site and explore more products.
How to get started with Trusty?
Getting started with Trusty is easy and fast. You just need to follow these simple steps:
- Download the Trusty module.
- Install the module on your PrestaShop store and activate it.
- Choose the types of notifications you want to display on your store pages.
- Customize the appearance and content of your notifications.
- Enjoy the benefits of Trusty on your PrestaShop SEO and sales.
As you can see, Trusty is a powerful module for PrestaShop that helps you increase your sales and conversions by displaying sales proof notifications on your store.
It improves your PrestaShop SEO by increasing your CTR, reducing your bounce rate, and increasing your dwell time. Trusty boosts your sales by building trust and credibility, creating urgency and scarcity, and increasing convenience and satisfaction.
If you want to take your PrestaShop store to the next level, you should try Trusty today.
Trust us, you won't regret it.